Promoting Your Reflexology Business

I’m always looking for ways to promote my Reflexology business, attending networking workshops, and on the look-out for marketing ‘tips’ in magazines and on the net. Some people have a real talent for thinking out of the box. Wish I was one of them! I have accumulated some ideas over the years though and would like to share some today. I hope you read this and say “I didn’t think of doing THAT!”:

The MOST important thing I’ve learned over the years is that you have to keep reminding YOURSELF that you’re the sales and marketing manager for your business. How many times has an opportunity to pass out a business card, or give a brochure come your way and you didn’t have one with you? It’s happened to me! Here are a few of things I’ve done about it:

· A few business cards and brochures in my pocketbook at all times.
· A plastic foot key tag on my key ring to remind me and also to have people notice and mention it.
· A magnetic sign on my car (Great advertising anywhere you travel AND people ask you about it!), and, of course, a Reflexology License Plate Holder!
· A Reflexology Foot Model that I just happen to have in my car – at the ready for demonstration. (I also cart them along to Health Fairs/Support Groups, etc. They’re a BIG hit)
· A sign on my front lawn with the family name and Footprints under it (I can’t advertise in my neighborhood).
· A door decoration that includes some neat wooden feet cutouts.
· Wearing my Reflexology Shirt.
· I’ve taken advantage of having my information available through Reflexology Associations, (www.arcb.net, www.reflexology-usa.org ) as well as every free opportunity to advertise my practice on the web; ie www.bodymindspiritdirectory.org, and many others. (more on this in another BLOG)
· Speaking of the Internet, don’t forget to note your website info, etc. along with your ‘signature’ on e-mails.

And – of course – now – MY BLOG – a place to ruminate and expound……….

I need to keep myself focused and immersed in FEET (and hands & ears). This keeps me thinking of what I can do to improve my practice, my store, and myself as a Reflexologist! Along with that, people now see me as the “foot lady” when I’m out and about! I get a chance to hear about their foot problems, and also the chance to do some educating/promoting of Reflexology.