Promoting Your Reflexology Business

I’m always looking for ways to promote my Reflexology business, attending networking workshops, and on the look-out for marketing ‘tips’ in magazines and on the net. Some people have a real talent for thinking out of the box. Wish I was one of them! I have accumulated some ideas over the years though and would like to share some today. I hope you read this and say “I didn’t think of doing THAT!”:

The MOST important thing I’ve learned over the years is that you have to keep reminding YOURSELF that you’re the sales and marketing manager for your business. How many times has an opportunity to pass out a business card, or give a brochure come your way and you didn’t have one with you? It’s happened to me! Here are a few of things I’ve done about it:

· A few business cards and brochures in my pocketbook at all times.
· A plastic foot key tag on my key ring to remind me and also to have people notice and mention it.
· A magnetic sign on my car (Great advertising anywhere you travel AND people ask you about it!), and, of course, a Reflexology License Plate Holder!
· A Reflexology Foot Model that I just happen to have in my car – at the ready for demonstration. (I also cart them along to Health Fairs/Support Groups, etc. They’re a BIG hit)
· A sign on my front lawn with the family name and Footprints under it (I can’t advertise in my neighborhood).
· A door decoration that includes some neat wooden feet cutouts.
· Wearing my Reflexology Shirt.
· I’ve taken advantage of having my information available through Reflexology Associations, (www.arcb.net, www.reflexology-usa.org ) as well as every free opportunity to advertise my practice on the web; ie www.bodymindspiritdirectory.org, and many others. (more on this in another BLOG)
· Speaking of the Internet, don’t forget to note your website info, etc. along with your ‘signature’ on e-mails.

And – of course – now – MY BLOG – a place to ruminate and expound……….

I need to keep myself focused and immersed in FEET (and hands & ears). This keeps me thinking of what I can do to improve my practice, my store, and myself as a Reflexologist! Along with that, people now see me as the “foot lady” when I’m out and about! I get a chance to hear about their foot problems, and also the chance to do some educating/promoting of Reflexology.

Reflexology - Dress for Success!

If you want to be successful – dress the part! We’ve all heard that before, but I’d like to examine it in the context of becoming a Reflexology Practitioner.

Depending on where you work, there may be a uniform assigned, but what if there isn’t?

My story – I work part-time in the Integrative Care Department of a local hospital, which offers Reflexology, Reiki and Massage. The dress code is simply chinos and an appropriate shirt. I decided to wear a white golf shirt. I soon noticed that when walking through the corridors with the massage therapist that SHE got all the attention! People stopped her, asked her questions, advice, and made appointments to come and see her. Why??? Because she was wearing a shirt that said Massage Therapist on it. Not only did she LOOK the part, but her shirt was an advertisement for her as well. I quickly learned my lesson and went searching for a professional Reflexology shirt for myself. I didn’t have much luck on-line. The shirts were either association shirts, or too casual (think – t-shirt with multi-colored feet on the front). What to do………………. Why, start an on-line store of course. And that’s how My Reflexology Store was conceived. Check out the Reflexology shirts!

Dressing for success can mean something different for each practitioner. Think about where you want to work and who you want to attract for clients. Don’t forget to consider other possible issues such as hygiene, dangly jingly jewelry, overpowering perfume, etc. The bottom line is that you want your client to see you as a competent professional whom they are entrusting their feet to. It’s a fine line because you want to make an impression, but at the same time just become a 'pair of healing hands’ during the session.

The Beginning of a NEW Amazing Adventure!!! -- My Reflexology Store BLOG!

It's been an exciting year!

I retired from my administrative career to spend more time on my Reflexology career!

In September, I opened my on-line store. Hope you'll stop in for a visit!

For Quality Reflexology Products, Reflexology Shirts, Foot Jewelry, Reflexology Foot Model, Reflexology Music, and More - www.myreflexologystore.com

and NOW -- my First BLOG! Retirement sure is BUSY! Gotta go now & play with fonts etc. on my new BLOG.