Gift Certificates are a win/win situation – and a great marketing tool for your Business!
For The Consumer:
· Gift certificates make a convenient gift, requiring more thought and time than giving cash, but giving recipients the pleasure and anticipation of choosing their own gifts.
· Gift certificates can be purchased almost anywhere – for anyone, for anything, at any price! You can even get them on-line as you relax with your cup of coffee. Some are store specific and some offer a broader range; i.e. a whole mall.
· Gift certificates are a safe choice when you don't know the person very well, and also for the person who seems to have everything; not to mention that hard-to-buy-for person… If you'll need to include a gift receipt with the item anyway because they’ll probably return it, save everyone the hassle and give a gift certificate?
· Gift certificates are especially useful for a group such as co-workers, association/club members, etc. They’re also perfect for someone with a particular career, interest or hobby that you don’t know much about, such as Reflexology.
For You:
· It’s a great compliment when one of your clients buys a gift certificate for someone else. You know you have a satisfied client.
· Sometimes your clients will buy gift certificates for themselves – when you have a ‘special’, ensuring you of their continued business.
· It’s great PR – When you donate a gift certificate to a charity, everyone benefits: Your good will – for the donation, the charity for the Raffle amount made, and the recipient. This is a great way to reach out to new people. If for some reason, they aren’t interested, they may pass along your certificate to someone who is.
· And, let’s not forget that a gift certificate from your own business – in my case reflexology – covers it all: It is a personal gift from you – they can use at their convenience – AND – after they’ve enjoyed your services, they’ll rave about you to family and friends!
What’s NOT to LOVE!!
